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If you build it, they will come An intra‐institutional user engagement process in the Learning Commons

If you build it, they will come An intra‐institutional user engagement process in the Learning... Purpose – Using the HKUST Learning Commons as a case study, this paper seeks to reveal a number of insights on how to effectively engage different user groups within the university. Design/methodology/approach – The case study focuses on the user‐group engagement process, highlighting the promotion plan and factors that enhance the user‐group engagement. Findings – Two positive outcomes of the engagement were identified: the diversity of learning activities in the Learning Commons, and the elevated image of the library and librarians. Practical implications – The experience at HKUST reported in this paper highlights the need for libraries moving to the new “commons” service model to actively promote the facilities by engaging different user groups. The process itself is a necessary component to the success of the new service and facilities. Originality/value – The case study uses the user engagement framework to steer the promotion effort. The outcomes of the process have long‐term implications for the image and identity of libraries, and subsequently enhance the library's potential in fund raising and resource allocation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png New Library World Emerald Publishing

If you build it, they will come An intra‐institutional user engagement process in the Learning Commons

Diana L.H. Chan; Gabrielle K.W. Wong
New Library World , Volume 114 (1/2): 10 – Jan 1, 2013
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Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
0307-4803
DOI
10.1108/03074801311291956
Publisher site
See Article on Publisher Site

Abstract

Purpose – Using the HKUST Learning Commons as a case study, this paper seeks to reveal a number of insights on how to effectively engage different user groups within the university. Design/methodology/approach – The case study focuses on the user‐group engagement process, highlighting the promotion plan and factors that enhance the user‐group engagement. Findings – Two positive outcomes of the engagement were identified: the diversity of learning activities in the Learning Commons, and the elevated image of the library and librarians. Practical implications – The experience at HKUST reported in this paper highlights the need for libraries moving to the new “commons” service model to actively promote the facilities by engaging different user groups. The process itself is a necessary component to the success of the new service and facilities. Originality/value – The case study uses the user engagement framework to steer the promotion effort. The outcomes of the process have long‐term implications for the image and identity of libraries, and subsequently enhance the library's potential in fund raising and resource allocation.

Journal

New Library World – Emerald Publishing

Published: Jan 1, 2013

Keywords: Learning Commons; User engagement; Library image; Academic libraries; Librarians; User studies; Hong Kong

References

  • Consumer engagement in a virtual brand community: an exploratory analysis
    Brodie, R.J.; Llic, A.; Juric, B.; Hollebeek, L.
  • Best practices in leaning space design: engaging users
    Grummon, P.T.H.