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Identity Strategies That Make a Difference

Identity Strategies That Make a Difference Corporate identity can set a company apart from competition in a way that is hard to duplicate. The result can be a host of profitable benefits. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Identity Strategies That Make a Difference

Ackerman, Laurence D.
Journal of Business Strategy , Volume 9 (3): 5 – Mar 1, 1988
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039224
Publisher site
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Abstract

Corporate identity can set a company apart from competition in a way that is hard to duplicate. The result can be a host of profitable benefits.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 1988

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