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Identifying problems in forecasting consumer demand in the fast moving consumer goods sector

Identifying problems in forecasting consumer demand in the fast moving consumer goods sector The ability to forecast consumer demand accurately is of great importance to companies in the consumer market. The food industry, in particular, views consumer availability as the cornerstone of their business. However, many companies concede that their forecasting process does not perform as well as they would wish. A group of forecasting and demand managers from some of the leading UK food companies, with the support of Leatherhead Food RA, examined the problems associated with their functions over an 18‐month period. This paper presents the key findings from their collaborative work. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Benchmarking: An International Journal Emerald Publishing

Identifying problems in forecasting consumer demand in the fast moving consumer goods sector

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References (3)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1463-5771
DOI
10.1108/14635770010331397
Publisher site
See Article on Publisher Site

Abstract

The ability to forecast consumer demand accurately is of great importance to companies in the consumer market. The food industry, in particular, views consumer availability as the cornerstone of their business. However, many companies concede that their forecasting process does not perform as well as they would wish. A group of forecasting and demand managers from some of the leading UK food companies, with the support of Leatherhead Food RA, examined the problems associated with their functions over an 18‐month period. This paper presents the key findings from their collaborative work.

Journal

Benchmarking: An International Journal – Emerald Publishing

Published: Aug 1, 2000

Keywords: Forecasting; Supply chain; Demand; Food industry

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