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Identifying mature segments

Identifying mature segments Examines the mature market, defined as consumers age 50 years orolder, and reviews 33 segmentation methods for the mature market andidentifies five key segmentation criteria discretionary income, health,activity level, discretionary time, and response to others. Integratesmethods devised by other researchers and provides marketers with astepbystep, actionable segmentation method based on these fivecriteria. Offers implications for managers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Identifying mature segments

Fitzgerald Bone, Paula
Journal of Consumer Marketing , Volume 8 (4): 14 – Apr 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/07363769110035126
Publisher site
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Abstract

Examines the mature market, defined as consumers age 50 years orolder, and reviews 33 segmentation methods for the mature market andidentifies five key segmentation criteria discretionary income, health,activity level, discretionary time, and response to others. Integratesmethods devised by other researchers and provides marketers with astepbystep, actionable segmentation method based on these fivecriteria. Offers implications for managers.

Journal

Journal of Consumer Marketing – Emerald Publishing

Published: Apr 1, 1991

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