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Identifying key factors affecting consumer purchase behavior in an online shopping context

Identifying key factors affecting consumer purchase behavior in an online shopping context While interactions in the real world shopping are mainly based on face-to-face activities between consumers and service personnels, interactions in electronic commerce take place mainly through the retailer's Web site. This study investigated the relationship between various characteristics of online shopping and consumer purchase behavior. Results of the online survey with 602 Korean customers of online bookstores indicate that information quality, user interface quality, and security perceptions affect information satisfaction and relational benefit, that, in turn, are significantly related to each consumer's site commitment and actual purchase behavior. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Identifying key factors affecting consumer purchase behavior in an online shopping context

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Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590550310457818
Publisher site
See Article on Publisher Site

Abstract

While interactions in the real world shopping are mainly based on face-to-face activities between consumers and service personnels, interactions in electronic commerce take place mainly through the retailer's Web site. This study investigated the relationship between various characteristics of online shopping and consumer purchase behavior. Results of the online survey with 602 Korean customers of online bookstores indicate that information quality, user interface quality, and security perceptions affect information satisfaction and relational benefit, that, in turn, are significantly related to each consumer's site commitment and actual purchase behavior.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Jan 1, 2003

Keywords: Information; Retailing; Consumer behaviour; Loyalty; Korea

References