Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Idea Forum

Idea Forum One of the most important changes in the corporate world is the coming of age of the baby boomers. This generation of Americans, together with their offspring, will be the main block of adults in the 1990s and, collectively, will define public opinion. Like it or not, their values, tastes, and preferences will form the underpinnings of business and marketing strategy as well as business leadership for this decade. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Idea Forum

Journal of Business Strategy , Volume 11 (2): 3 – Feb 1, 1990
Download PDF
3 pages

Loading next page...
 
/lp/emerald-publishing/idea-forum-GUMWQSBfBC

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039367
Publisher site
See Article on Publisher Site

Abstract

One of the most important changes in the corporate world is the coming of age of the baby boomers. This generation of Americans, together with their offspring, will be the main block of adults in the 1990s and, collectively, will define public opinion. Like it or not, their values, tastes, and preferences will form the underpinnings of business and marketing strategy as well as business leadership for this decade.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Feb 1, 1990

There are no references for this article.