The paper presents the hurdles and opportunities in implementing Business Intelligence (BI) in Indian organizations. In order to address the organizational, cultural and technological challenges in implementing BI, it is important for Indian organizations to understand the issues related to management context, situational factors and the systems and processes pertaining to Indian firms. This thought is pointed out and emphasized in this paper. Indian firms today have been finding ways to improve their business practices to gain competitive advantage. One of the most talked about information technology enabled business innovation is the emergence of Business Intelligence (BI). Indian organizations have always been oriented toward accumulating and applying knowledge to create economic value and competitive advantage and the need to do it has never been more. The real hurdle of using BI in Indian firms is how many of the Indian companies are really aware of the existence of BI tools and how many are taking advantage of this. Barring very few companies in India, not all firms bank on BI. This paper explores the hurdles and opportunities of BI in India.
Journal of Advances in Management Research – Emerald Publishing
Published: Jan 1, 2008
Keywords: Business intelligence; Data warehouse; Business strategy; Decision making; Information technology