Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

How will market orientation and environment and firm’s character influence performance?

How will market orientation and environment and firm’s character influence performance? This study is to investigate relationships between business performance of overseas subsidiary and market orientation, firm specific factors, competitive strategy, market specific factors. Author also tests whether market environment might affect market orientation – performance relationship. As the results of research, market orientation affects performance of overseas subsidiary larger than any other variables and market environment factors might moderate relationship between market orientation and performance. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Cross Cultural Management: An International Journal Emerald Publishing

How will market orientation and environment and firm’s character influence performance?

Loading next page...
 
/lp/emerald-publishing/how-will-market-orientation-and-environment-and-firm-s-character-NurReeQVEP
Publisher
Emerald Publishing
Copyright
Copyright © 2003 MCB UP Ltd. All rights reserved.
ISSN
1352-7606
DOI
10.1108/13527600310797702
Publisher site
See Article on Publisher Site

Abstract

This study is to investigate relationships between business performance of overseas subsidiary and market orientation, firm specific factors, competitive strategy, market specific factors. Author also tests whether market environment might affect market orientation – performance relationship. As the results of research, market orientation affects performance of overseas subsidiary larger than any other variables and market environment factors might moderate relationship between market orientation and performance.

Journal

Cross Cultural Management: An International JournalEmerald Publishing

Published: Dec 1, 2003

Keywords: Market orientation; Performance

There are no references for this article.