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How to overcome the intention–behavior gap in sustainable tourism: Tourism Agenda 2030 perspective article

How to overcome the intention–behavior gap in sustainable tourism: Tourism Agenda 2030... This study encourages a quantum leap knowledge encouraging tourism researchers to measure actual behavior.Design/methodology/approachThis study enhances the contribution of scholars to the achievement of Sustainable Development Goals; it is key to understand how to alleviate the distance between consumers’ intentions and behavior.FindingsThis study proposes a conceptual figure that shows how relative value, rationality and social desirability are the key determinants that hamper intentions in becoming behaviors.Originality/valueThis study encourages scholars to consider consumers’ perceptions and the relative value they attribute to sustainability in their decision-making and to conduct field studies that observe consumer behavior in the real world and measure not just the intentions, but what is actually happening. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

How to overcome the intention–behavior gap in sustainable tourism: Tourism Agenda 2030 perspective article

Viglia, Giampaolo; Acuti, Diletta
Tourism Review , Volume 78 (2): 5 – Apr 7, 2023
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References (21)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1660-5373
eISSN
1660-5373
DOI
10.1108/tr-07-2022-0326
Publisher site
See Article on Publisher Site

Abstract

This study encourages a quantum leap knowledge encouraging tourism researchers to measure actual behavior.Design/methodology/approachThis study enhances the contribution of scholars to the achievement of Sustainable Development Goals; it is key to understand how to alleviate the distance between consumers’ intentions and behavior.FindingsThis study proposes a conceptual figure that shows how relative value, rationality and social desirability are the key determinants that hamper intentions in becoming behaviors.Originality/valueThis study encourages scholars to consider consumers’ perceptions and the relative value they attribute to sustainability in their decision-making and to conduct field studies that observe consumer behavior in the real world and measure not just the intentions, but what is actually happening.

Journal

Tourism Review – Emerald Publishing

Published: Apr 7, 2023

Keywords: Intention; Sustainability; Behavior; Perspective article; Tourism agenda; 意图; 行为; 可持续; 旅游议程; 观点文章; Intención; Comportamiento; Sostenibilidad; Agenda del turismo; Artículo de perspectiva

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