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How to market the nation brand

How to market the nation brand Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – It is widely cited that any firm’s most important asset is its workforce. Little wonder then that businesses see hiring the best talent as a critical factor in achieving success. Such sentiments are echoed at the national level too. Governments increasingly take the view that a highly skilled labor force and economic prosperity go very much hand-in-hand. In an ideal world, countries would have such resources at their disposal. But talent is often in short supply. As any skills gaps obviously have to be addressed, recruiting from overseas has typically become the preferred solution. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

How to market the nation brand

Strategic Direction , Volume 31 (2): 3 – Jan 12, 2015

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0258-0543
DOI
10.1108/SD-12-2014-0170
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – It is widely cited that any firm’s most important asset is its workforce. Little wonder then that businesses see hiring the best talent as a critical factor in achieving success. Such sentiments are echoed at the national level too. Governments increasingly take the view that a highly skilled labor force and economic prosperity go very much hand-in-hand. In an ideal world, countries would have such resources at their disposal. But talent is often in short supply. As any skills gaps obviously have to be addressed, recruiting from overseas has typically become the preferred solution. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Journal

Strategic DirectionEmerald Publishing

Published: Jan 12, 2015

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