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How to Invent Service

How to Invent Service Offers a personal commentary considering the real essence of goodservice. Argues that at the heart of service distinction is humaninteraction and personalization. Considers a range of examples frompersonal life experience. Recommends that in order toinvent legendary service, companies must work particularlyat ensuring that the customer leaves with positive memories afterfinishing dealing with the business. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

How to Invent Service

Journal of Services Marketing , Volume 6 (1): 3 – Jan 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/08876049210035746
Publisher site
See Article on Publisher Site

Abstract

Offers a personal commentary considering the real essence of goodservice. Argues that at the heart of service distinction is humaninteraction and personalization. Considers a range of examples frompersonal life experience. Recommends that in order toinvent legendary service, companies must work particularlyat ensuring that the customer leaves with positive memories afterfinishing dealing with the business.

Journal

Journal of Services MarketingEmerald Publishing

Published: Jan 1, 1992

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