Discusses the reasons why companies innovate, and the methodsemployed to innovate successfully. Considers the factors whichdiscourage innovation, the right people, rewards, environment, andorganizational structure for innovation as well as the sources ofcreative ideas. Concludes that innovation is allowed by attention to thehuman needs of the innovator, rather than by force, and attending tothese needs allows companies to enjoy growth and leadership in themarkets they serve.
Work Study – Emerald Publishing
Published: May 1, 1991
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