The impact of social media and organizational culture The human touch Employees are the most valuable asset at any ﬁrm. Many wise commentators have pointed this out. Companies able to get the best out of their workforce are invariably the ones which secure an edge over the competition. This is much likelier to happen when employees are highly engaged. Such individuals demonstrate a positive attitude to the organization and what it stands for. The emotional connection they experience positively impacts on their attentiveness, focus and degree of effort expended. It is often hugely beneﬁcial when a ﬁrm can boast proactive employees who show initiative and are willing to go beyond the call of duty. Output is higher, overall performance improves and customers are more satisﬁed. Dedication is the name of the game for these individuals. This ensures they are rarely absent from work, loyal and thus easier to retain. During challenging economic periods, the value of having engaged employees rises even further. How to best facilitate employee engagement thus becomes the billion dollar question. Find the winning formula and the Promised Land surely beckons. Social media and engagement When the going gets tough, the usual response in today’s world
Development and Learning in Organizations: An International Journal – Emerald Publishing
Published: Sep 30, 2014
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