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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0275-6668
- DOI
- 10.1108/eb039488
- Publisher site
- See Article on Publisher Site
Abstract
Competitivecost benchmarking is an actionoriented tool that enables companies to quantify how their performance and costs compare against competitors, understand why their performance and costs are different, and apply that insight to strengthen competitive responses and implement proactive plans. Benchmarking, by definition, goes beyond competitivecost analysis, which is often a staff exercise without a structured followup implementation program its goal reaches beyond simple competitor emulation. In this article, emphasis is placed on how commodity product benchmarking is performed and the bottomline and strategy improvements that can be gained as a result.
Journal
Journal of Business Strategy – Emerald Publishing
Published: Mar 1, 1992