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How to focus marketing intelligence to serve strategy

How to focus marketing intelligence to serve strategy This flavor industry case takes a clinical look at a global firm's complex marketing research practices. The reader's job Find the set of opportunities that constitute a strategic resource. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

How to focus marketing intelligence to serve strategy

Planning Review , Volume 20 (4): 5 – Apr 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054365
Publisher site
See Article on Publisher Site

Abstract

This flavor industry case takes a clinical look at a global firm's complex marketing research practices. The reader's job Find the set of opportunities that constitute a strategic resource.

Journal

Planning ReviewEmerald Publishing

Published: Apr 1, 1992

There are no references for this article.