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How to Devise a Winning Business Plan

How to Devise a Winning Business Plan Strategic or annual operating plans often lack the substance to be a useful management tool. The head of Uniroyal Goodrich describes how to put a plan together to ensure that it's a winner. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

How to Devise a Winning Business Plan

Journal of Business Strategy , Volume 10 (3): 5 – Mar 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039306
Publisher site
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Abstract

Strategic or annual operating plans often lack the substance to be a useful management tool. The head of Uniroyal Goodrich describes how to put a plan together to ensure that it's a winner.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Mar 1, 1989

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