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HOW TO AVOID THE 10 BIGGEST MISTAKES IN CRM

HOW TO AVOID THE 10 BIGGEST MISTAKES IN CRM An estimated 65 of customer relationship marketing applications fail. Here's how to increase the chances of success. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

HOW TO AVOID THE 10 BIGGEST MISTAKES IN CRM

Journal of Business Strategy , Volume 20 (6): 5 – Jun 1, 1999

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb040040
Publisher site
See Article on Publisher Site

Abstract

An estimated 65 of customer relationship marketing applications fail. Here's how to increase the chances of success.

Journal

Journal of Business StrategyEmerald Publishing

Published: Jun 1, 1999

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