How should product managers’ job performance be evaluated in emerging product management systems?

How should product managers’ job performance be evaluated in emerging product management systems? Examines the types and characteristics of the new forms of the brand management system in marketing organizations as identified in previous research and previous existing research on performance appraisal systems. Draws linkages between the two systems to provide a framework for maximizing individual product manager’s performance, thereby maximizing overall organizational performance. Sets out a number of managerial implications and suggests areas for future research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Product & Brand Management Emerald Publishing

How should product managers’ job performance be evaluated in emerging product management systems?

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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
1061-0421
DOI
10.1108/10610429610152804
Publisher site
See Article on Publisher Site

Abstract

Examines the types and characteristics of the new forms of the brand management system in marketing organizations as identified in previous research and previous existing research on performance appraisal systems. Draws linkages between the two systems to provide a framework for maximizing individual product manager’s performance, thereby maximizing overall organizational performance. Sets out a number of managerial implications and suggests areas for future research.

Journal

Journal of Product & Brand ManagementEmerald Publishing

Published: Dec 1, 1996

Keywords: Brands; Performance appraisal; Product management

References

  • Product strategy and formal structure
    Bart, C.K.
  • Characteristics of effective employee performance review and development interviews: replication and extension
    Burke, R.J.; Wilcox, D.S.
  • An investigation of factors expected to affect feedback seeking: a longitudinal field study
    Fedor, D.B.; Rensvold, R.B.; Adams, S.M.
  • Punctuated equilibrium and the evolution of the product manager
    Katsanis, L.P.; Pitta, D.A.

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