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A study of the top management teamsunderstanding of their own companys strategicpositioning reveals greater levels of differencesin perceptions than might be expected ordesirable. The perceptions of competitors waseven less closely shared. These results suggestscope for training managers in environmentalobservations and in communicating theirobservations and beliefs.
Leadership & Organization Development Journal – Emerald Publishing
Published: Jan 1, 1991
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