Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

How positive and negative frames influence the decisions of persons in the United States and Australia

How positive and negative frames influence the decisions of persons in the United States and... Cites the existence of information framing effects as an interesting phenomenon in the area of human judgements and decision‐making. Uses three distinct types of framing effect and the hypothesis identified by Leven et al (1998). Studies the reliability of these effects across samples of subjects in the USA and Australia. Shows that, for two of the three types, attribute framing and risky choice framing, the effects were strong and almost identical in the two samples. Highlights a significant effect for the US sample, but not the Australian sample, for the third type, goal framing. Discusses results in terms of the reliability of the effects and their potential for revealing cross‐cultural differences in values. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asia Pacific Journal of Marketing and Logistics Emerald Publishing

How positive and negative frames influence the decisions of persons in the United States and Australia

Download PDF
8 pages

Loading next page...
 
/lp/emerald-publishing/how-positive-and-negative-frames-influence-the-decisions-of-persons-in-APMA06Cz5T
Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
1355-5855
DOI
10.1108/13555850110764766
Publisher site
See Article on Publisher Site

Abstract

Cites the existence of information framing effects as an interesting phenomenon in the area of human judgements and decision‐making. Uses three distinct types of framing effect and the hypothesis identified by Leven et al (1998). Studies the reliability of these effects across samples of subjects in the USA and Australia. Shows that, for two of the three types, attribute framing and risky choice framing, the effects were strong and almost identical in the two samples. Highlights a significant effect for the US sample, but not the Australian sample, for the third type, goal framing. Discusses results in terms of the reliability of the effects and their potential for revealing cross‐cultural differences in values.

Journal

Asia Pacific Journal of Marketing and Logistics – Emerald Publishing

Published: Jun 1, 2001

Keywords: Decision making; National cultures; Values; Australia; USA; Information

There are no references for this article.