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How Murray State University libraries took advantage of recession Practical value‐added information service provision with minimum funding

How Murray State University libraries took advantage of recession Practical value‐added... Purpose – The purpose of this paper is to review the strategic gains available to a library director under budget stress, using a combination of partnerships and service innovations. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and recommendation. Findings – Some see a glass half full; others see a glass half empty. This case study shows how to seize strategic advantage from a depleted budget, and win friends at the same time. It seems impossible to contemplate funding the building of a new library, but at Murray State University (MSU) this was done. The planning of a “learning commons” included all the stakeholders. A marketing campaign accompanied by strategically important alliances swayed the Regents. These alliances firmly fix the library at the center of MSU's strategy. Practical implications – The review highlights the specific actions and strategic moves that a librarian can initiate to transform the library's strategic position. Social implications – Library users will benefit from better service levels and wider accessibility using remote access and other new features. Originality/value – This review reveals in a few sentences exactly what Murray achieved, and how it was done, so the busy manager can decide its relevance http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

How Murray State University libraries took advantage of recession Practical value‐added information service provision with minimum funding

Strategic Direction , Volume 27 (10): 3 – Sep 20, 2011
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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580541111171210
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to review the strategic gains available to a library director under budget stress, using a combination of partnerships and service innovations. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and recommendation. Findings – Some see a glass half full; others see a glass half empty. This case study shows how to seize strategic advantage from a depleted budget, and win friends at the same time. It seems impossible to contemplate funding the building of a new library, but at Murray State University (MSU) this was done. The planning of a “learning commons” included all the stakeholders. A marketing campaign accompanied by strategically important alliances swayed the Regents. These alliances firmly fix the library at the center of MSU's strategy. Practical implications – The review highlights the specific actions and strategic moves that a librarian can initiate to transform the library's strategic position. Social implications – Library users will benefit from better service levels and wider accessibility using remote access and other new features. Originality/value – This review reveals in a few sentences exactly what Murray achieved, and how it was done, so the busy manager can decide its relevance

Journal

Strategic Direction – Emerald Publishing

Published: Sep 20, 2011

Keywords: Academic libraries; Public libraries; Information services; Value added; Organizational planning; Partnership; Learning facilities; Strategic positioning

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