Access the full text.
Sign up today, get DeepDyve free for 14 days.
B. Lewis (1989)
Quality in the Service Sector: A ReviewInternational Journal of Bank Marketing, 7
J. Kruskal (1965)
Analysis of Factorial Experiments by Estimating Monotone Transformations of the DataJournal of the royal statistical society series b-methodological, 27
D. Headley, Bob Choi (1992)
Achieving Service Quality Through Gap Analysis and a Basic Statistical ApproachJournal of Services Marketing, 6
D. Wittink, Philippe Cattin (1989)
Commercial Use of Conjoint Analysis: An UpdateJournal of Marketing, 53
P.E Green, V Srinivasan
A bibliography on conjoint analysis and related methodology in marketing research: issues
B.R Lewis
Quality in the service sector
P. Green, V. Rao (1971)
Conjoint Measurement- for Quantifying Judgmental DataJournal of Marketing Research, 8
Mark Granovetter (1985)
Economic Action and Social Structure: The Problem of EmbeddednessAmerican Journal of Sociology, 91
P. Green, V. Srinivasan (1978)
Conjoint Analysis in Consumer Research: Issues and OutlookJournal of Consumer Research, 5
J.C. Olson
Price as an informational cue: effects in product evaluation
Richard Johnson (1974)
Trade-Off Analysis of Consumer ValuesJournal of Marketing Research, 11
D.E Headley, B Choi
Achieving service quality
J.S Boronico
Reliability‐constrained pricing, capacity, and quality: an illustration of economic concepts to postal services
P. Green, A. Krieger (1991)
Segmenting Markets with Conjoint AnalysisJournal of Marketing, 55
Niels Blunch (1967)
Paul E. Green and Donald S. Tull: Research for Marketing Decisions . Prentice-Hall, Inc., Englewood Cliffs, N. ,J. 1966.Ledelse and Erhvervsøkonomi, 31
P. Green, V. Srinivasan (1990)
Conjoint Analysis in Marketing: New Developments with Implications for Research and PracticeJournal of Marketing, 54
J. Sweeney, L. Johnson, R. Armstrong (1992)
The Effect of Cues on Service Quality Expectations and Service Selection in a Restaurant SettingJournal of Services Marketing, 6
P.E Green, Y Wind
New way to measure consumers’ judgments
Bruce Stern, P. Green, D. Tull, G. Albaum (1978)
Research for Marketing DecisionsJournal of Marketing Research, 15
J. Lapierre, P. Filiatrault, J. Chébat (1999)
Value Strategy Rather Than Quality Strategy: A Case of Business-to-Business Professional ServicesJournal of Business Research, 45
P. Green, Y. Wind (1973)
Multiattribute decisions in marketing : a measurement approach
B. Williams (1967)
The new social contract
A survey was conducted using conjoint analysis to determine how consumers perceived the relative importance of price vs. quality of service in the selection of restaurants. The use of conjoint analysis enables one to mimic the trade-off situation in a consumer's choice process. The results showed that price was a more important factor than quality of service. Estimates are also made regarding how much more respondents are willing to pay for a higher level of service.
Journal of Services Marketing – Emerald Publishing
Published: Feb 1, 2001
Keywords: Pricing; Restaurants; Consumer behaviour
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.