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How measurement makes “Deep Purpose” work

How measurement makes “Deep Purpose” work How measurement makes “Deep Purpose” work Stephen Denning number of firms seeking to formulate a socially aware “purpose” for their Stephen Denning (steve@ stevedenning.com) is the businesses ended up with preachy purpose statements – such as, “To do good” – author of The Leader’s or self-regarding policy slogans. Other firms seeking to articulate a strategic Guide to Radical defining purpose have crafted mission statements that delineate what business they want to Management (Jossey- be in but fail to address how their statement relates to most decision making. Bass, 2010) and The Age of As firms increasingly find these alternatives unhelpful and unrewarding in practice, some Agile (HarperCollins, 2018). He is a senior contributor at have realized that a declared purpose, no matter how eloquent, cannot serve as a Forbes.com (http://blogs. universal strategic guide nor have significant operational impact unless it is authentic forbes.com/stevedenning/) and measurable. To be authentic a purpose statement needs to provide a way of and a founder of the SD clarifying where a company is, what it should be doing and not doing and where the Learning Consortium.[1] business is heading. To serve as an effective guide to management practice, a firm’s purpose must relate to http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

How measurement makes “Deep Purpose” work

Denning, Stephen
Strategy & Leadership , Volume 50 (4): 5 – Jun 14, 2022
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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1087-8572
eISSN
1087-8572
DOI
10.1108/sl-04-2022-0034
Publisher site
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Abstract

How measurement makes “Deep Purpose” work Stephen Denning number of firms seeking to formulate a socially aware “purpose” for their Stephen Denning (steve@ stevedenning.com) is the businesses ended up with preachy purpose statements – such as, “To do good” – author of The Leader’s or self-regarding policy slogans. Other firms seeking to articulate a strategic Guide to Radical defining purpose have crafted mission statements that delineate what business they want to Management (Jossey- be in but fail to address how their statement relates to most decision making. Bass, 2010) and The Age of As firms increasingly find these alternatives unhelpful and unrewarding in practice, some Agile (HarperCollins, 2018). He is a senior contributor at have realized that a declared purpose, no matter how eloquent, cannot serve as a Forbes.com (http://blogs. universal strategic guide nor have significant operational impact unless it is authentic forbes.com/stevedenning/) and measurable. To be authentic a purpose statement needs to provide a way of and a founder of the SD clarifying where a company is, what it should be doing and not doing and where the Learning Consortium.[1] business is heading. To serve as an effective guide to management practice, a firm’s purpose must relate to

Journal

Strategy & Leadership – Emerald Publishing

Published: Jun 14, 2022

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