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How Marketoriented is Your Service

How Marketoriented is Your Service Describes how a marketing orientation can enable health careorganizations to plan the service provision most likely to meet consumerneed and to be both effective and efficient. The author offers a modelto explain the different approaches that organizations may choose totake to manage the market and explains why a market orientation is themost appropriate approach whether or not the organization is concernedwith financial profit. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management in Medicine Emerald Publishing

How Marketoriented is Your Service

Hayden, Virginia
Journal of Management in Medicine , Volume 6 (1): 6 – Jan 1, 1992
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0268-9235
DOI
10.1108/02689239210008028
Publisher site
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Abstract

Describes how a marketing orientation can enable health careorganizations to plan the service provision most likely to meet consumerneed and to be both effective and efficient. The author offers a modelto explain the different approaches that organizations may choose totake to manage the market and explains why a market orientation is themost appropriate approach whether or not the organization is concernedwith financial profit.

Journal

Journal of Management in Medicine – Emerald Publishing

Published: Jan 1, 1992

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