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How is tourist data information transferred into the small business decision process How useful is acquiring the Big Picture

How is tourist data information transferred into the small business decision process How useful... The paper addresses the relationship between a tourism authority and microtourism businesses in terms of information access and use. The background is the commonly found dysfunction between the strategic intentions of a locality and small business performance. Information seeking is examined theoretically through its relationship to human capital. Given the evidence of entrance to the industry from outside it, it was thought that lack of tourism training would influence information seeking. The study confirmed the low levels of human capital, a modest interest in the larger picture but no evidence of the impact on decisionmaking. The study also raises the issue of whether the use of the Internet separates small businesses from the regional tourism strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

How is tourist data information transferred into the small business decision process How useful is acquiring the Big Picture

Riley, Michael; Szivas, Edith
Tourism Review , Volume 59 (3): 7 – Mar 1, 2004
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1660-5373
DOI
10.1108/eb058440
Publisher site
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Abstract

The paper addresses the relationship between a tourism authority and microtourism businesses in terms of information access and use. The background is the commonly found dysfunction between the strategic intentions of a locality and small business performance. Information seeking is examined theoretically through its relationship to human capital. Given the evidence of entrance to the industry from outside it, it was thought that lack of tourism training would influence information seeking. The study confirmed the low levels of human capital, a modest interest in the larger picture but no evidence of the impact on decisionmaking. The study also raises the issue of whether the use of the Internet separates small businesses from the regional tourism strategy.

Journal

Tourism Review – Emerald Publishing

Published: Mar 1, 2004

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