Provides a good illustration of the disparate strands of thinking on the subject of strategy. Highlights and discusses the descriptive schools: strategy as vision; strategy as thinking; strategy as learning; strategy as politics and power; strategy as culture and ideology; strategy as imposed from outside; and last, but not least, strategy as defined by time, place and context. Concludes that radical change means wholesale and concurrent change to strategy as well as organizational structure.
The Antidote – Emerald Publishing
Published: Sep 1, 1998
Keywords: Strategy; Organizational philosophy; Change