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How innovators thwart new entrants into their market

How innovators thwart new entrants into their market Innovator companies need to rehearse a logical strategic defense before they're ambushed by a new competitor. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

How innovators thwart new entrants into their market

Robertson, Thomas S.; Gatignon, Hubert
Planning Review , Volume 19 (5): 8 – May 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054333
Publisher site
See Article on Publisher Site

Abstract

Innovator companies need to rehearse a logical strategic defense before they're ambushed by a new competitor.

Journal

Planning Review – Emerald Publishing

Published: May 1, 1991

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