Access the full text.
Sign up today, get DeepDyve free for 14 days.
A. El-Kassar, Dania Makki, M. Gonzalez‐Perez, Virginia Cathro (2022)
Doing well by doing good: why is investing in university social responsibility a good business for higher education institutions cross culturally?Cross Cultural & Strategic Management
The current issue and full text archive of this journal is available on Emerald Insight at: https://www.emerald.com/insight/2056-3515.htm Higher How higher education institutions education institutionsmeet can better meet student needs: student needs university social responsibility holds the key Universities and other higher education institutions (HEIs) face greater challenges than ever to attract students and top researchers. Heightened competition and growing economic pressures are among the reasons cited. The global Covid-19 pandemic exacerbated the struggle. Some were found wanting when it came to responding quickly to a changed environment that impacted conventional teaching, learning and research models. This furthered accusations that universities prioritize recognition and rankings to an extent that more immediate concerns are neglected. Palpable frustration has not surprisingly led to an increase in the skepticism directed toward renowned social bodies. Remaining competitive and strengthening reputation still occupy prominent places on the agenda at HEIs. However, many institutions are also attaching considerable importance to efforts aimed at making students feel more positive about them. This has taken the form of investment into various activities to enhance student perceptions of the university’s image and quality of service provided. Research has shown that more favorable perceptions help increase satisfaction and loyalty among
Annals in Social Responsibility – Emerald Publishing
Published: May 2, 2023
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.