Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

How General Motors progressively evolved its business model over three decades

How General Motors progressively evolved its business model over three decades This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis case study concentrates on General Motors (GM) product and innovation trajectory over a period from 1990 spanning into a future where electric vehicles become mainstream. Reducing the number of models being manufactured and introducing service-based recurring revenue streams such as the “OnStar” in-vehicle communication service were among the crucial elements that allowed GM to survive against intensifying competition in their market.Originality/valueThe briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

How General Motors progressively evolved its business model over three decades

Strategic Direction , Volume 35 (6): 3 – May 21, 2019
Download PDF
3 pages

Loading next page...
 
/lp/emerald-publishing/how-general-motors-progressively-evolved-its-business-model-over-three-Sz4wITRm7H
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0258-0543
DOI
10.1108/sd-03-2019-0054
Publisher site
See Article on Publisher Site

Abstract

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis case study concentrates on General Motors (GM) product and innovation trajectory over a period from 1990 spanning into a future where electric vehicles become mainstream. Reducing the number of models being manufactured and introducing service-based recurring revenue streams such as the “OnStar” in-vehicle communication service were among the crucial elements that allowed GM to survive against intensifying competition in their market.Originality/valueThe briefing saves busy executives, strategists, and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Journal

Strategic Direction – Emerald Publishing

Published: May 21, 2019

Keywords: Business model; Innovation strategy; Electric vehicles; General Motors; Three Box Solution

References

  • Assessing General Motors’ innovation strategy over three decades using the ‘Three Box Solution’
    Barabba, V.