Access the full text.
Sign up today, get DeepDyve free for 14 days.
A. Berns, H. Berns (1969)
Effective public relations.Nursing homes, 18 3
(1988)
Corporate finance’s information
(1992)
Communication, public relations, and effective organizations: an overview of the book
W. Mahoney (1990)
Investor Relations: The Professional's Guide to Financial Marketing and Communications
Johnnie Johnson (1990)
Large Companies: Making Cooperation a PriorityPublic Relations Journal, 46
(2004)
The IR-PR nexus
H. Rao, K. Sivakumar (1999)
Institutional Sources of Boundary-Spanning Structures: the Establishment of Investor Relations Departments in the Fortune 500 IndustrialsOrganization Science, 10
R. Dolphin (2004)
The strategic role of investor relationsCorporate Communications: An International Journal, 9
Leonard Mogel (2002)
Financial Public Relations and Investor Relations
Peter Gummer (1995)
Financial Public Relations
N. Ryder, M. Regester
Investor Relations
Barbara Petersen, H. Martin (1996)
CEO Perceptions of Investor Relations As a Public Relations Function: An Exploratory StudyJournal of Public Relations Research, 8
C. Marston (1996)
The organization of the investor relations function by large UK Quoted companiesOmega-international Journal of Management Science, 24
Edward Farraghe, R. Kleiman, Mohammed Bazaz (1994)
Do investor relations make a differenceThe Quarterly Review of Economics and Finance, 34
A. Laskin (2006)
Investor relations practices at Fortune 500 companies: An exploratory study☆Public Relations Review, 32
Robert Ferris, Richard Newman (1991)
Building Better Financial Communications: IR Specialists Cooperate with Others in Corporate StructurePublic Relations Journal, 47
(2002)
A need to make sense of financial matters
Phyllis McGrath (1974)
Communicating with professional investors
Roger Wimmer, Joseph Dominick (1983)
Mass Media Research: An Introduction
M. Davids (1989)
How Now IRPublic Relations Journal, 45
(1997)
Organization and function of the corporate public relations department
NIRI‐Pittsburgh Survey
Investor relations function gets higher priority
C. Marston, Michelle Straker (2001)
Investor relations: a European surveyCorporate Communications: An International Journal, 6
L. Grunig, E. Toth, Linda Hon (2000)
Feminist Values in Public RelationsJournal of Public Relations Research, 12
I. Barmash
Should financial PR pros wear two hats? IR and financial PR pros are supposed to give the same messages to different people‐investors and journalists. Should a company's IR and PR functions be filled by the same person? Isadore Barmash investigates (market focus‐investor relations)
Purpose – The purpose of this paper is to investigate how public relations practitioners perceive investor relations itself and what the potential is in terms of public relations with empirical results. Design/methodology/approach – A web‐based survey was conducted by using systematic random sampling with a probability sample of 5,000 public relations practitioners drawn from the 2004 Public Relations Society of America (PRSA) Directory. The survey consisted of three sections, investor relations functions at organizations with a multiple‐answer format, perceptions on specific activities of investor relations with a seven‐point Likert scale, and demographic information. Findings – Practitioners conceived that counseling with top management the most important investor relations activity and that earning a reputation for honesty the most significant result the activity can create. Moreover, practitioners considered direct involvement with top management a highly effective investor relations strategy for achieving goals. However, for handling investor relations, practitioners showed contrary attitudes regarding qualifications and undergraduate courses, indicating that public relations qualifications would be more needed for entry‐levels, while basics for finance would be more necessary for undergraduates. Research limitations/implications – This research acquired an extraordinarily low response rate, 3.54 percent and targeted the US public relations practitioners only. Originality/value – This study is the first to directly investigate public relations practitioners' perceptions on investor relations as well as fairly in accordance with the current consensus that investor relations and public relations should be convergent.
Corporate Communications An International Journal – Emerald Publishing
Published: May 15, 2007
Keywords: Investors; Public relations; Perception
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.