Access the full text.
Sign up today, get DeepDyve free for 14 days.
Tania Papsdorf, E. Ablah, Sundaresh Ram, Toni Sadler, K. Liow (2009)
Patient perception of generic antiepileptic drugs in the Midwestern United StatesEpilepsy & Behavior, 14
M. Lindberg, P. Lindberg (2008)
Overcoming obstacles for adherence to phosphate binding medication in dialysis patients: a qualitative studyPharmacy World & Science, 30
C. Goulding
Grounded theory, ethnography and phenomenology: a comparative analysis of three qualitative strategies for marketing research
(2007)
Australia and New Zealand Health Policy BioMed Central Commentary
Leonard Webster, Patricie Mertova (2007)
Using Narrative Inquiry as a Research Method: An Introduction to Using Critical Event Narrative Analysis in Research on Learning and Teaching
J. Pereira, A. Holbrook, L. Dolovich, C. Goldsmith, L. Thabane, J. Douketis, M. Crowther, S. Bates, Jeffrey Ginsberg (2005)
Are brand-name and generic warfarin interchangeable? A survey of Ontario patients and physicians.The Canadian journal of clinical pharmacology = Journal canadien de pharmacologie clinique, 12 3
R. Kravitz, R. Epstein, M. Feldman, C. Franz, R. Azari, M. Wilkes, L. Hinton, P. Franks (2005)
Influence of patients' requests for direct-to-consumer advertised antidepressants: a randomized controlled trial.JAMA, 293 16
Leonard Webster (2007)
Using Narrative Inquiry as a Research Method
H. Mcgavock (1997)
Strategies to Improve the Cost Effectiveness of General Practitioner PrescribingPharmacoEconomics, 12
M. Perri, A. Wolfgang (1992)
Consumers' Cognitive and Behavioral Responses to a Health Care Advertising CampaignJournal of Pharmaceutical Marketing & Management, 6
A. Iosifescu, E. Halm, T. McGinn, A. Siu, A. Federman (2008)
Beliefs about generic drugs among elderly adults in hospital-based primary care practices.Patient education and counseling, 73 2
K. Pottie, S. Haydt, B. Farrell, L. Dolovich, C. Sellors, W. Hogg (2008)
Narrative Reports to Monitor and Evaluate the Integration of Pharmacists Into Family Practice SettingsThe Annals of Family Medicine, 6
T. Christensen, D. Kirking, F. Ascione, L. Welage, C. Gaither (2001)
Drug product selectionJournal of the American Pharmaceutical Association, 41
Anu Helkkula (2010)
Service Experience in an Innovation Context
H. Strutton, L. Pelton, J. Lumpkin (1993)
The effect of consumer perceptions on generic OTC usage among the elderly.Health marketing quarterly, 10 1-2
M. Hassali, D. Kong, K. Stewart (2006)
Generic Medicines: Perceptions of General Practitioners in Melbourne, AustraliaJournal of Generic Medicines: The Business Journal for the Generic Medicines Sector, 3
Wolfgang Himmel, Anne Simmenroth-Nayda, Wilhelm Niebling, Thomas Ledig, Rolf Jansen, Michael Kochen, Gleiter Ch, Eva Hummers-Pradier (2005)
What do primary care patients think about generic drugs?International journal of clinical pharmacology and therapeutics, 43 10
L. Ioannides-Demos, Joseph Ibrahim, J. McNeil (2012)
Reference-Based Pricing SchemesPharmacoEconomics, 20
Aarti Patel, R. Gauld, P. Norris, T. Rades (2010)
"This body does not want free medicines": South African consumer perceptions of drug quality.Health policy and planning, 25 1
V. Mitchell, G. Walsh, M. Yamin (2005)
Towards a Conceptual Model of Consumer ConfusionAdvances in Consumer Research, 32
H. Lofgren (2004)
Generic drugs: international trends and policy developments in Australia.Australian health review : a publication of the Australian Hospital Association, 27 1
M.C. Carvalho, H. Accioly Jùnior, F.N. Raffin
Representações sociais do medicamento genérico por consumidores residentes em Natal, Rio Grande do Norte, Brasil
Subrata Biswas (2004)
The Future of Competition: Co-Creating Unique Value with Customers, 12
Clive Boddy (2003)
q Emerald Group Publishing Limited
B. Banahan, E. Kolassa (1997)
A physician survey on generic drugs and substitution of critical dose medications.Archives of internal medicine, 157 18
Reeta Heikkilä, P. Mäntyselkä, Kaisa Hartikainen-Herranen, R. Ahonen (2007)
Customers' and physicians' opinions of and experiences with generic substitution during the first year in Finland.Health policy, 82 3
J. Ganther, D. Kreling (2000)
Consumer perceptions of risk and required cost savings for generic prescription drugs.Journal of the American Pharmaceutical Association, 40 3
V. Mitchell, V. Papavassiliou (1999)
Marketing causes and implications of consumer confusionJournal of Product & Brand Management, 8
M. Bury (2001)
Illness narratives: fact or fiction?Sociology of Health and Illness, 23
Nabil Al-Gedadi, M. Hassali (2008)
Pharmacists' Views on Generic Medicines: A Review of the LiteratureJournal of Generic Medicines: The Business Journal for the Generic Medicines Sector, 5
B. Motheral, Shelly Heinle (2004)
Predictors of satisfaction of health plan members with prescription drug benefits.American journal of health-system pharmacy : AJHP : official journal of the American Society of Health-System Pharmacists, 61 10
P. Bissell, K. Ryan, C. Morecroft (2006)
Narratives about illness and medication: a neglected theme/new methodology within pharmacy practice research. Part I: Conceptual FrameworkPharmacy World and Science, 28
B. Allenet, Hervé Barry (2003)
Opinion and behaviour of pharmacists towards the substitution of branded drugs by generic drugs: survey of 1,000 French community pharmacistsPharmacy World and Science, 25
Derek King, P. Kanavos (2002)
Encouraging the use of generic medicines: implications for transition economies.Croatian medical journal, 43 4
Emma Macdonald, M. Uncles (2007)
Consumer savvy: conceptualisation and measurementJournal of Marketing Management, 23
C. Gaither, D. Kirking, F. Ascione, L. Welage (2001)
Consumers' Views on Generic MedicationsJournal of the American Pharmaceutical Association, 41
L. Nørgaard, L. Colberg, Mie Niemann (2001)
The role of the Danish community pharmacist: perceptions and future scenariosPharmacy World and Science, 23
R. Brodell, S. Helms, I. Krishnarao, D. Bredle (1997)
Prescription errors. Legibility and drug name confusion.Archives of family medicine, 6 3
Michael Md, Mary-Margaret Md, C. Seth, Landefeld Md (2007)
What’s in a Name? Use of Brand versus Generic Drug Names in United States Outpatient PracticeJournal of General Internal Medicine, 22
J. Martikainen, S. Rajaniemi (2002)
Drug reimbursement systems in EU member states, Iceland and Norway
G. Walsh, T. Hennig-Thurau, V. Mitchell (2007)
Consumer confusion proneness: scale development, validation, and applicationJournal of Marketing Management, 23
L. Garattini, F. Tediosi (2000)
A comparative analysis of generics markets in five European countries.Health policy, 51 3
H. McGavock
Strategies to improve the cost effectiveness of general practitioner: an international perspective
G. Lau, Sook Lee (1999)
Consumers' Trust in a Brand and the Link to Brand LoyaltyJournal of Market-Focused Management, 4
W. Shrank, E. Cox, M. Fischer, J. Mehta, N. Choudhry (2009)
Patients' perceptions of generic medications.Health affairs, 28 2
D. Delorme, J. Huh, Leonard Reid (2007)
Seniors’ Perceptions of Prescription Drug Information SourcesInternational Journal of Pharmaceutical and Healthcare Marketing, 1
H. Estelami (2005)
A cross-category examination of consumer price awareness in financial and non-financial servicesJournal of Financial Services Marketing, 10
S. Desselle (2001)
Determinants of satisfaction with prescription drug plans.American journal of health-system pharmacy : AJHP : official journal of the American Society of Health-System Pharmacists, 58 12
S. Ess, S. Schneeweiss, T. Szucs (2012)
European Healthcare Policies for Controlling Drug ExpenditurePharmacoEconomics, 21
E. Gummesson
Total Relationship Marketing: Rethinking Marketing Management from 4Ps to 30Rs
Inge Kjoenniksen, M. Lindbaek, A. Granås (2006)
Patients’ attitudes towards and experiences of generic drug substitution in NorwayPharmacy World and Science, 28
J. Schommer, J. Wiederholt (1997)
The Association of Prescription Status, Patient Age, Patient Gender, and Patient Question Asking Behavior with the Content of Pharmacist−Patient CommunicationPharmaceutical Research, 14
S. Leek, Dai Kun (2006)
Consumer confusion in the Chinese personal computer marketJournal of Product & Brand Management, 15
J. Vallés, M. Barreiro, G. Cereza, J. Ferro, Mária Martínez, J. Escribà, B. Iglesias, E. Cucurull, E. Barceló (2003)
A prospective multicenter study of the effect of patient education on acceptability of generic prescribing in general practice.Health policy, 65 3
M. Holbrook, E. Hirschman (1982)
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and FunJournal of Consumer Research, 9
Ville Aalto-Setälä (2008)
The impact of generic substitution on price competition in FinlandThe European Journal of Health Economics, 9
Adheed Sharrad, M. Hassali (2011)
Consumer perception on generic medicines in Basrah, Iraq: preliminary findings from a qualitative study.Research in social & administrative pharmacy : RSAP, 7 1
J. Rizzo, R. Zeckhauser (2009)
Generic script share and the price of brand-name drugs: the role of consumer choiceInternational Journal of Health Care Finance and Economics, 9
G. Walsh, V. Mitchell (2005)
Demographic characteristics of consumers who find it difficult to decideMarketing Intelligence & Planning, 23
S. Vargo, R. Lusch (2008)
Service-dominant logic: continuing the evolutionJournal of the Academy of Marketing Science, 36
S. Ghislandi, I. Krulichová, L. Garattini (2005)
Pharmaceutical policy in Italy: towards a structural change?Health policy, 72 1
K. Walsh (1994)
Marketing and Public Sector ManagementEuropean Journal of Marketing, 28
Maria Carvalho, Horácio Júnior, F. Raffin (2006)
[Social representations of generic drugs by consumers from Natal, Rio Grande do Norte, Brazil].Cadernos de saude publica, 22 3
W. Bearden, J. Mason (1980)
Determinants of Physician and Pharmacist Support of Generic DrugsJournal of Consumer Research, 7
B. Glaser (1978)
Theoretical Sensitivity: Advances in the Methodology of Grounded Theory
G. Chua, M. Hassali, A. Shafie, A. Awaisu (2010)
A survey exploring knowledge and perceptions of general practitioners towards the use of generic medicines in the northern state of Malaysia.Health policy, 95 2-3
L. Haskins, K. Tomaszewski, P. Crawford (2005)
Patient and physician reactions to generic antiepileptic substitution in the treatment of epilepsyEpilepsy & Behavior, 7
R. McDonough, W. Doucette (2003)
Using personal selling skills to promote pharmacy services.Journal of the American Pharmacists Association : JAPhA, 43 3
E. Andersson, I. Hallberg, A. Edberg (2003)
Nurses' experiences of the encounter with elderly patients in acute confusional state in orthopaedic care.International journal of nursing studies, 40 4
B. Wijk, O. Klungel, E. Heerdink, A. Boer (2006)
Generic Substitution of Antihypertensive Drugs: Does it Affect Adherence?Annals of Pharmacotherapy, 40
G. Beecroft
Generic drug policy in Australia: a community pharmacy perspective
R. Seaman (1997)
Case Study: Rejuvenating an Organization with Team PayCompensation & Benefits Review, 29
M. Cohen
Insights into consumer confusion
B. Lambert, Ken-Yu Chang, Prahlad Gupta (2003)
Effects of frequency and similarity neighborhoods on pharmacists' visual perception of drug names.Social science & medicine, 57 10
Rémi Ringuier, A. Rouquette, C. Dagorne, F. Garnier, S. Fanello (2008)
Connaissance et perceptions des médicaments génériques après 50 ansTherapie, 63
M. Hassali, A. Shafie, S. Jamshed, Mohamed Ibrahim, A. Awaisu (2009)
Consumers' views on generic medicines: A review of the literatureInternational Journal of Pharmacy Practice, 17
K. Liow (2009)
Understanding patients' perspective in the use of generic antiepileptic drugs: compelling lessons for physicians to improve physician/patient communicationBMC Neurology, 9
L. Ioannides‐Demos, J. Ibrahim, J. McNeil
Reference‐based pricing schemes: effect on pharmaceutical expenditure, resource utilisation and health outcomes
D.A. Mott, R.R. Cline
Exploring generic drug use behavior
Purpose – The substitution of generic prescription medicines for branded medicines is being practiced in most westernised countries, with evidence of a strong focus on evaluating and monitoring its economic impacts. In contrast, the purpose of this paper is to explore the generic substitution experience of customers and pharmacists in a pharmacy practice setting. Design/methodology/approach – The study applied a phenomenological method using the narrative inquiry technique combined with critical event analysis, in order to understand the generic medicine experience as perceived by customers and pharmacists as key substitution actors. Interviews were conducted with 15 pharmacists and 30 customers in Australia, Finland and Italy, using a narrative inquiry technique combined with critical events and metaphors. Findings – The findings show that customers, with poor awareness of generic prescription medicine when offered as a substitute, were likely to become confused and suspicious. Pharmacists related how they felt challenged by having to facilitate generic substitution by educating unaware customers, in isolation from both the prescribing doctor and the government/insurer. They also experienced frustration due to the mistrust and annoyance their customers displayed. Social implications – The findings suggest that to increase generic substitution, open dialogue is paramount between all the participants of this service network, along with the development of targeted promotional materials. Originality/value – Little is known about how customers and pharmacists experience the service phenomenon of generic medicine substitution. This paper explores how the key actors at the point of substitution make sense of the process. Additionally, the methodology provides a technique for obtaining a deeper understanding of both the customer and pharmacist experience of generic medicine, along with insights into how the uptake of generic medicine might be improved.
International Journal of Pharmaceutical and Healthcare Marketing – Emerald Publishing
Published: Nov 23, 2010
Keywords: Australia; Finland; Italy; Consumer behaviour; Medicines; Generics
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.