Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

How Coke Markets to the World

How Coke Markets to the World Ira C. Herbert, The CocaCola Company's chief marketing officer, reveals how Coke tailors its global marketing strategy to satisfy the tastes of 155 nations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

How Coke Markets to the World

Journal of Business Strategy , Volume 9 (5): 4 – May 1, 1988
Download PDF
4 pages

Loading next page...
 
/lp/emerald-publishing/how-coke-markets-to-the-world-1XflG8v0Sd

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039248
Publisher site
See Article on Publisher Site

Abstract

Ira C. Herbert, The CocaCola Company's chief marketing officer, reveals how Coke tailors its global marketing strategy to satisfy the tastes of 155 nations.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1988

There are no references for this article.