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How cloud computing enables process and business model innovation

How cloud computing enables process and business model innovation Purpose – Although cloud computing is widely recognized as a technology game changer because it offers anytime, anywhere services, its potential for driving business innovation remains virtually untapped. This article seeks to define that potential for generating new business models and disrupting industries. Design/methodology/approach – The authors show how cloud technology has the power to fundamentally shift competitive landscapes by providing a new platform for creating and delivering business value. Findings – IBM research suggests that organizations are just beginning to understand the power of cloud services to help drive business innovation. Research limitations/implications – To track how organizations use cloud tech today and how they plan to employ its power in the future, IBM surveyed 572 business and technology executives across. Practical implications – The survey found that companies worldwide are beginning to recognize cloud's capabilities to generate new business models and promote sustainable competitive advantage. Originality/value – By assisting in developing new operating capabilities, cloud technology can help a company change its role within its industry or enter a different industry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

How cloud computing enables process and business model innovation

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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1087-8572
DOI
10.1108/10878571211242920
Publisher site
See Article on Publisher Site

Abstract

Purpose – Although cloud computing is widely recognized as a technology game changer because it offers anytime, anywhere services, its potential for driving business innovation remains virtually untapped. This article seeks to define that potential for generating new business models and disrupting industries. Design/methodology/approach – The authors show how cloud technology has the power to fundamentally shift competitive landscapes by providing a new platform for creating and delivering business value. Findings – IBM research suggests that organizations are just beginning to understand the power of cloud services to help drive business innovation. Research limitations/implications – To track how organizations use cloud tech today and how they plan to employ its power in the future, IBM surveyed 572 business and technology executives across. Practical implications – The survey found that companies worldwide are beginning to recognize cloud's capabilities to generate new business models and promote sustainable competitive advantage. Originality/value – By assisting in developing new operating capabilities, cloud technology can help a company change its role within its industry or enter a different industry.

Journal

Strategy & LeadershipEmerald Publishing

Published: Jun 29, 2012

Keywords: Cloud computing; Process and business model innovation; Industry value chain; Cost flexibility; Business scalability; Market adaptability; Masked complexity; Context‐driven variability; Ecosystem connectivity; Cloud Enablement Framework; Computer software; Innovation

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