Concerns design in the context of the hotel industry in generaland, in particular, the way in which hotel design is currently used tomeet business and customer objectives. Compares this current state andthe potential role for design in these areas. Clarifies the concept ofdesign and then proposes that design companies focusing on hotel designlag behind their counterparts in other media and contexts in theirunderstanding of the target environment, their communications with theclient and end user, and in terms of managing the design process as atotality. Part of the reason for this is the continuing belief, on thepart of many hotel design agencies and hotel design buyers, thatinterior design is a superficial, rather than a strategic process.Discusses mechanisms by which a change towards the latter state might beachieved.
International Journal of Contemporary Hospitality Management – Emerald Publishing
Published: Jan 1, 1992