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Hospitality Internationalisation An Empirical Investigation

Hospitality Internationalisation An Empirical Investigation An analysis of the extent of internationalisation within theEuropean hotel industry is presented. Porters industry mappingtechnique is applied to 62 sample companies to identify strategic groupswithin the industry and any possible correlation between company sizeand degree of internationalisation. Analysis proves that there are noclearly defined strategic groups in the European hotel industry due tothe diversity of the companies involved, and that size is not aprerequisite for internationalisation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

Hospitality Internationalisation An Empirical Investigation

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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-6119
DOI
10.1108/EUM0000000001679
Publisher site
See Article on Publisher Site

Abstract

An analysis of the extent of internationalisation within theEuropean hotel industry is presented. Porters industry mappingtechnique is applied to 62 sample companies to identify strategic groupswithin the industry and any possible correlation between company sizeand degree of internationalisation. Analysis proves that there are noclearly defined strategic groups in the European hotel industry due tothe diversity of the companies involved, and that size is not aprerequisite for internationalisation.

Journal

International Journal of Contemporary Hospitality ManagementEmerald Publishing

Published: Apr 1, 1991

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