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Hollander's doctoral seminar in the history of marketing thought

Hollander's doctoral seminar in the history of marketing thought Purpose – The purpose of this paper is to describe Stanley C. Hollander's doctoral seminar in the history of marketing thought and offer some insights into its uniqueness. Design/methodology/approach – The paper presents a combination of personal reflections, personal interviews, and documentation from the final offering of the course. Findings – Hollander's course was distinctive among such efforts at doctoral education and probably one of the last such seminars in North America. Originality/value – There has been little written about teaching the history of marketing thought and to date no published account of Hollander's seminar. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Hollander's doctoral seminar in the history of marketing thought

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Publisher
Emerald Publishing
Copyright
Copyright © 2009 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-750X
DOI
10.1108/17557500910941619
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to describe Stanley C. Hollander's doctoral seminar in the history of marketing thought and offer some insights into its uniqueness. Design/methodology/approach – The paper presents a combination of personal reflections, personal interviews, and documentation from the final offering of the course. Findings – Hollander's course was distinctive among such efforts at doctoral education and probably one of the last such seminars in North America. Originality/value – There has been little written about teaching the history of marketing thought and to date no published account of Hollander's seminar.

Journal

Journal of Historical Research in MarketingEmerald Publishing

Published: Mar 20, 2009

Keywords: Teaching; History; Marketing theory; United States of America

References

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