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Historical methodology: the perspective of a professionally trained historian turned marketer

Historical methodology: the perspective of a professionally trained historian turned marketer Purpose – The paper's aim is to explain historical methodology in a marketing context. Design/methodology/approach – The paper draws on the author's personal experience, being trained in the history method and using the historical method. Findings – An awareness of time contexts and complex change is essential, so too is an appreciation of primary sources (as defined by historians). Reading the present into the past (anachronism) is to be avoided, and the interpretation and explanation of events are essential to good history. Originality/value – The paper represents the author's own personal experience. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Historical methodology: the perspective of a professionally trained historian turned marketer

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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-750X
DOI
10.1108/17557501111183608
Publisher site
See Article on Publisher Site

Abstract

Purpose – The paper's aim is to explain historical methodology in a marketing context. Design/methodology/approach – The paper draws on the author's personal experience, being trained in the history method and using the historical method. Findings – An awareness of time contexts and complex change is essential, so too is an appreciation of primary sources (as defined by historians). Reading the present into the past (anachronism) is to be avoided, and the interpretation and explanation of events are essential to good history. Originality/value – The paper represents the author's own personal experience.

Journal

Journal of Historical Research in MarketingEmerald Publishing

Published: Nov 8, 2011

Keywords: Historical method in marketing; Time and change; Primary vs secondary sources; Anachronism; Interpretation; Critical analysis; Economic history; Marketing

References