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Hiking tourism: educating hikers through the interpretation of on-site information and predicting precautionary behavior

Hiking tourism: educating hikers through the interpretation of on-site information and predicting... Hiking is a popular tourism activity across the globe. Although hiking is considered a “soft” adventure activity with little risk and challenge, hikers are also confronted with dangerous situations where risky behavior can lead to fatalities. This study aims to understand the moderating role of hiking motives on hikers’ precautionary behavior, while providing implications for destination management organizations.Design/methodology/approachThis study conducted a 3×2 between-subjects online experiment (N = 181), manipulating the on-site information and visibility of potential hazards. Moderation analyses (SPSS PROCESS) were applied to derive the differences between the hiking motives of competitiveness/exhibitionism, playing to the limit and sociability on precautionary behavior.FindingsThe findings can inform effective hiking trail signage efforts, helping identify potential indications of risky behavior. The findings also importantly underline the moderating role of playing to the limit and competitiveness as they regard the risk perception–precautionary behavior relationship.Originality/valueThe implications of this study are directed toward destination management organizations, and how to promote precautionary hiking behavior based on hikers’ motivations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

Hiking tourism: educating hikers through the interpretation of on-site information and predicting precautionary behavior

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1660-5373
eISSN
1660-5373
DOI
10.1108/tr-01-2022-0029
Publisher site
See Article on Publisher Site

Abstract

Hiking is a popular tourism activity across the globe. Although hiking is considered a “soft” adventure activity with little risk and challenge, hikers are also confronted with dangerous situations where risky behavior can lead to fatalities. This study aims to understand the moderating role of hiking motives on hikers’ precautionary behavior, while providing implications for destination management organizations.Design/methodology/approachThis study conducted a 3×2 between-subjects online experiment (N = 181), manipulating the on-site information and visibility of potential hazards. Moderation analyses (SPSS PROCESS) were applied to derive the differences between the hiking motives of competitiveness/exhibitionism, playing to the limit and sociability on precautionary behavior.FindingsThe findings can inform effective hiking trail signage efforts, helping identify potential indications of risky behavior. The findings also importantly underline the moderating role of playing to the limit and competitiveness as they regard the risk perception–precautionary behavior relationship.Originality/valueThe implications of this study are directed toward destination management organizations, and how to promote precautionary hiking behavior based on hikers’ motivations.

Journal

Tourism Review – Emerald Publishing

Published: Oct 27, 2022

Keywords: Soft-adventure tourism; Risk-taking behavior; Risk perception; Motivation; 关键词 软性探险旅游; 风险承担行为; 风险认知; 动机。; Turismo de aventura poco exigente; Comportamiento arriesgado; Percepción de riesgo; Motivación

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