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Higher education and the imperative to build reputations

Higher education and the imperative to build reputations Purpose The purpose of this paper is to suggest that an increasingly powerful global dimension provides an imperative for higher education institutions HEIs in differing national settings to build and manage their reputations, and that this affects HEIs at the micro level.Designmethodologyapproach The data were collected using semistructured interviews from middlesenior managers of social science faculties or schools, at four case study institutions, three of which are in East Asia it is the views of these academics and managers about institutional reputation management which form the basis of this paper. Global league tables are interpreted as the medium of reputation, the means to achieve reputation, and the motive to impose reputation management as a key element in strategic directions.Findings The research resonates with Hawkins notion of a Dominant Education Paradigm, and suggests that this global dimension has penetrated case study institutions in three very different East Asian polities, in the same way that it influences a typical institution in the Anglo environment, and that this has resulted in converging institutional governance activities, at the microlevel, in these unique national contexts.Originalityvalue The author argues that looking through the lens of reputation management is significant in that it demonstrates both changing priorities locally and converging practice globally. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asian Education and Development Studies Emerald Publishing

Higher education and the imperative to build reputations

Asian Education and Development Studies , Volume 1 (2): 12 – May 25, 2012

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2046-3162
DOI
10.1108/20463161211240098
Publisher site
See Article on Publisher Site

Abstract

Purpose The purpose of this paper is to suggest that an increasingly powerful global dimension provides an imperative for higher education institutions HEIs in differing national settings to build and manage their reputations, and that this affects HEIs at the micro level.Designmethodologyapproach The data were collected using semistructured interviews from middlesenior managers of social science faculties or schools, at four case study institutions, three of which are in East Asia it is the views of these academics and managers about institutional reputation management which form the basis of this paper. Global league tables are interpreted as the medium of reputation, the means to achieve reputation, and the motive to impose reputation management as a key element in strategic directions.Findings The research resonates with Hawkins notion of a Dominant Education Paradigm, and suggests that this global dimension has penetrated case study institutions in three very different East Asian polities, in the same way that it influences a typical institution in the Anglo environment, and that this has resulted in converging institutional governance activities, at the microlevel, in these unique national contexts.Originalityvalue The author argues that looking through the lens of reputation management is significant in that it demonstrates both changing priorities locally and converging practice globally.

Journal

Asian Education and Development StudiesEmerald Publishing

Published: May 25, 2012

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