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Hedonic value and crowdfunding project performance: a propensity score matching-based analysis

Hedonic value and crowdfunding project performance: a propensity score matching-based analysis PurposeIn the existing literature on crowdfunding project performance, previous studies have given little attention to the impact of investors’ hedonic value and utilitarian value on project results. In a crowdfunding setting, utilitarian value is somehow hard to satisfy due to information asymmetry and adverse selection problem. Therefore, the projects with more hedonic value can be more attractive for potential investors. Lucky draw is a method to increase consumer hedonic value, and it can influence investors’ behavior as a result. The authors hypothesize that projects with hedonic treatment (lucky draw) may have higher probability to win their campaign than others. The paper aims to discuss these issues.Design/methodology/approachA unique self-extracted two-year Chinese crowdfunding platform real data set has been applied as the analysis sample. The authors first employ propensity score matching methods to control for the endogeneity of hedonic treatment adoption (lucky draw). The authors then run OLS regression and probit regression in order to test the hypotheses.FindingsThe analysis suggests a significant positive relationship not only between project lottery adoption and project results but also between project lottery adoption and project popularity.Originality/valueThe results suggest that an often ignored factor – hedonic treatment (lucky draw) – can play an important role in crowdfunding project performance. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Review of Behavioral Finance Emerald Publishing

Hedonic value and crowdfunding project performance: a propensity score matching-based analysis

Zhao, Liang; Vinig, Tsvi
Review of Behavioral Finance , Volume 9 (2): 18 – Jul 10, 2017
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References (59)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1940-5979
DOI
10.1108/RBF-09-2016-0059
Publisher site
See Article on Publisher Site

Abstract

PurposeIn the existing literature on crowdfunding project performance, previous studies have given little attention to the impact of investors’ hedonic value and utilitarian value on project results. In a crowdfunding setting, utilitarian value is somehow hard to satisfy due to information asymmetry and adverse selection problem. Therefore, the projects with more hedonic value can be more attractive for potential investors. Lucky draw is a method to increase consumer hedonic value, and it can influence investors’ behavior as a result. The authors hypothesize that projects with hedonic treatment (lucky draw) may have higher probability to win their campaign than others. The paper aims to discuss these issues.Design/methodology/approachA unique self-extracted two-year Chinese crowdfunding platform real data set has been applied as the analysis sample. The authors first employ propensity score matching methods to control for the endogeneity of hedonic treatment adoption (lucky draw). The authors then run OLS regression and probit regression in order to test the hypotheses.FindingsThe analysis suggests a significant positive relationship not only between project lottery adoption and project results but also between project lottery adoption and project popularity.Originality/valueThe results suggest that an often ignored factor – hedonic treatment (lucky draw) – can play an important role in crowdfunding project performance.

Journal

Review of Behavioral Finance – Emerald Publishing

Published: Jul 10, 2017

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