Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Health warnings on wine: a consumer perspective

Health warnings on wine: a consumer perspective Purpose – The purpose of this paper is to investigate consumers’ interest and preference for health warnings on wine label, and the key socio-demographic and attitudinal variables driving this interest. Design/methodology/approach – Data were gathered, by a professional marketing company, through an on line survey with a sample of 300 Italians, aged over 18, consuming wine at least once a month. Findings – Respondents were interested in receiving more information on nutritional and health features of wine through the label, and would also like to obtain information about the warnings about possible side effects related to excessive wine consumption. The most relevant variables influencing positive interest toward this information are gender (female), age (younger cohort), education level (higher), presence of children in the household and being the main responsible of grocery shopping. Research limitations/implications – The research was limited by being conducted only in Italy, using explorative methodology. Social implications – Outcomes provide useful evidence for advocates calling for the introduction of health warnings on wine labels and policy makers. Originality/value – To the best of the authors’ knowledge, this is the first study to analyze Italian consumer interest toward health warnings on wine label. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Health warnings on wine: a consumer perspective

Download PDF
13 pages

Loading next page...
 
/lp/emerald-publishing/health-warnings-on-wine-a-consumer-perspective-GVzVokHvO8

References (32)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-070X
DOI
10.1108/BFJ-08-2015-0300
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to investigate consumers’ interest and preference for health warnings on wine label, and the key socio-demographic and attitudinal variables driving this interest. Design/methodology/approach – Data were gathered, by a professional marketing company, through an on line survey with a sample of 300 Italians, aged over 18, consuming wine at least once a month. Findings – Respondents were interested in receiving more information on nutritional and health features of wine through the label, and would also like to obtain information about the warnings about possible side effects related to excessive wine consumption. The most relevant variables influencing positive interest toward this information are gender (female), age (younger cohort), education level (higher), presence of children in the household and being the main responsible of grocery shopping. Research limitations/implications – The research was limited by being conducted only in Italy, using explorative methodology. Social implications – Outcomes provide useful evidence for advocates calling for the introduction of health warnings on wine labels and policy makers. Originality/value – To the best of the authors’ knowledge, this is the first study to analyze Italian consumer interest toward health warnings on wine label.

Journal

British Food Journal – Emerald Publishing

Published: Mar 7, 2016

There are no references for this article.