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HAVE YOU MADE A WRONG TURN IN YOUR APPROACH TO MARKET

HAVE YOU MADE A WRONG TURN IN YOUR APPROACH TO MARKET There are many ways to gain entry into a given market, but they don't all lead to profitability. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

HAVE YOU MADE A WRONG TURN IN YOUR APPROACH TO MARKET

Waggoner, Robert
Journal of Business Strategy , Volume 20 (6): 6 – Jun 1, 1999
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb040038
Publisher site
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Abstract

There are many ways to gain entry into a given market, but they don't all lead to profitability.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Jun 1, 1999

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