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References Book reviews Farrell, L.C. (2013), Noua eră antreprenorială, Editura Prior & Books, Romanian ed., București. Gordon, M.E. (2012), Antreprenoriatul. Transformă-ți ideile în mașini de făcut bani, Editura Curtea Veche, Romanian ed., București. Kalantaridis, C. (2004), Understanding the Entrepreneur. An Institutional Perspective, Ashgate Publishing Limited, Burlington. Further reading Ghenea, M. (2011), Antreprenoriat. Drumul de la idei către oportunități și succes în afaceri, Universul Juridic, București. Edited by Shaker A. Zahra, Donald O. Neubaum and James C. Hayton Edward Elgar Publishing Limited Cheltenham UK 323pp., £120.00 (hardcover) Review DOI 10.1108/IJEBR-08-2017-406 From 3M’s “Bootlegging Policy” which resulted in Post-it Notes to Google’s “20% Projects” which produced Gmail, established firms have long tried to avoid becoming dinosaurs. As a result, they have created projects to fuel innovation, retain creative talent, and develop new products. Corporate entrepreneurship (CE) is the process by which units within an established firm create, implement, and manage a new business that is distinct from their parent company. The new business may be internal or external to the parent company and will generally draw from the capital, capabilities, and customers of the parent firm. The Handbook of Research on Corporate Entrepreneurship is the first major retrospective of CE academic
International Journal of Entrepreneurial Behavior and Research – Emerald Publishing
Published: Aug 7, 2017
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