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Halloumi: exporting to retain traditional food products

Halloumi: exporting to retain traditional food products This case study considers what marketing action the producers of halloumi in the Republic of Cyprus ought to take to secure their domestic and export markets. Halloumi is promoted as the national branded product of Cyprus. Its manufacture in Cyprus is mainly undertaken by large dairy producers, but a substantial part of production still remains with small commercial enterprises and farms. Consumption in the Republic is mediated through tourism that acts both to increase consumption and as a conduit to create export demand. The current structure of support for, and supply of milk for the cheese in general, and halloumi in particular, will change when Cyprus enters the EU in 2004. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Halloumi: exporting to retain traditional food products

Paul Gibbs; Ria Morphitou; George Savva
British Food Journal , Volume 106 (7): 8 – Jul 1, 2004
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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0007-070X
DOI
10.1108/00070700410545755
Publisher site
See Article on Publisher Site

Abstract

This case study considers what marketing action the producers of halloumi in the Republic of Cyprus ought to take to secure their domestic and export markets. Halloumi is promoted as the national branded product of Cyprus. Its manufacture in Cyprus is mainly undertaken by large dairy producers, but a substantial part of production still remains with small commercial enterprises and farms. Consumption in the Republic is mediated through tourism that acts both to increase consumption and as a conduit to create export demand. The current structure of support for, and supply of milk for the cheese in general, and halloumi in particular, will change when Cyprus enters the EU in 2004.

Journal

British Food Journal – Emerald Publishing

Published: Jul 1, 2004

Keywords: Cyprus; Dairy products; Exports; European Union

References

  • Market‐oriented methodologies to optimise consumer acceptability of Cheddar‐type cheeses
    Bogue, J.C.; Delahunty, C.M.; Henry, M.K.; Murray, J.M.