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Guiding cultural change at Motorola

Guiding cultural change at Motorola At a time when it has become fashionable in some quarters to question the value which human resource specialists provide to an organization, Motorola has used a people‐centred approach to drive fundamental change. Alan Larson, the company’s senior applications consultant, takes up the story. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Development Review Emerald Publishing

Guiding cultural change at Motorola

Management Development Review , Volume 10 (5): 3 – Sep 1, 1997

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0962-2519
DOI
10.1108/EUM0000000004398
Publisher site
See Article on Publisher Site

Abstract

At a time when it has become fashionable in some quarters to question the value which human resource specialists provide to an organization, Motorola has used a people‐centred approach to drive fundamental change. Alan Larson, the company’s senior applications consultant, takes up the story.

Journal

Management Development ReviewEmerald Publishing

Published: Sep 1, 1997

Keywords: Corporate culture; Electronics industry; Human resource management; Internal communications; TQM; Training

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