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For the corporate real estate (CRE) executive who has the opportunity to plan a campus, this paper presents guidelines to ensure that campus workplace solutions are aligned not only with corporate objectives but with the corporate culture as well. The paper draws on a variety of corporate campus solutions and emphasises the importance of understanding the role of CRE in supporting the company’s unique culture and in enabling change to that culture.
Journal of Corporate Real Estate – Emerald Publishing
Published: Jul 1, 2000
Keywords: Campus; Corporate culture; Workplace solutions; Strategic planning
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