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Guest editorial International marketing in the Asia‐Pacific region

Guest editorial International marketing in the Asia‐Pacific region Presents and discusses areas for future research into international marketing in the Asia‐Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia‐Pacific region ( International Marketing Review , Vol. 20 No. 5). http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Guest editorial International marketing in the Asia‐Pacific region

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651330410539594
Publisher site
See Article on Publisher Site

Abstract

Presents and discusses areas for future research into international marketing in the Asia‐Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia‐Pacific region ( International Marketing Review , Vol. 20 No. 5).

Journal

International Marketing ReviewEmerald Publishing

Published: Jun 1, 2004

Keywords: International marketing; Retailing; Research; Brand image

References