Loading next page...
/lp/emerald-publishing/guest-editorial-export-marketing-developments-and-a-research-agenda-7agoe03Rg2
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
- ISSN
- 0265-1335
- DOI
- 10.1108/02651330410547081
- Publisher site
- See Article on Publisher Site
Abstract
Export marketing research over the last four decades has covered a number of theoretical and practical issues such as standardisation and customisation, export development processes, barriers to exporting, export performance, etc. Rapid technological, institutional, legislative, economic and attitudinal changes across the globe pose challenges for the future development of export marketing research. The emergence of turbulent and hypercompetitive business environments calls for exporters to reconsider the bases and sustainability of their competitive advantage to overseas markets. In particular, future research should focus on the identification of the right export marketing capabilities that firms should develop or acquire, the ability to leverage or transfer them across markets, and the ability to constantly upgrade them using proper organisational learning routines. Of critical importance are the processes used to develop capability‐based strategies and to manage relationships with international customers. This double issue comprises ten articles that deal with some of the main challenges posed to export marketing.
Journal
International Marketing Review – Emerald Publishing
Published: Aug 1, 2004
Keywords: Exports; Marketing strategy; International marketing
Recommended Articles
Loading...
References
-
Managerial influences on export performance: a review of the empirical literature 1978‐1988Aaby, N.‐E.; Slater, S.F.
-
American franchising competitiveness in ChinaAlon, I.; Toncar, M.; Le, L.
-
An assessment of theoretical and methodological development in international marketing: 1980‐1990Aulakh, P.S.; Kotabe, M.
-
Being an entrepreneurial exporter: does it pay?Balabanis, G.I.; Katsikea, E.S.
-
The relationship between environment, export strategy development approaches and export performanceBalabanis, G.; Storey, C.
-
Experiences of Web site use and perceptions of export barriers among UK businessesBennett, R.
-
Export decision making in small firms: the role of organizational learningBurpitt, W.J.; Rondinelli, D.A.
-
State‐of‐the‐art in international marketing: an assessmentCavusgil, S.T.; Nevin, J.R.
-
Internet Marketing: Strategy, Implementation and PracticeChaffey, D.; Mayer, R.; Johnston, K.; Ellis‐Chadwick, F.
-
International marketing and the Asia‐Pacific region: developments, opportunities, and research issuesChao, P.; Samiee, S.; Yip, L.S.‐C.
-
E‐Marketing StrategyChaston, I.
-
Firm‐level determinants of export performance: a meta‐analysisChetty, S.K.; Hamilton, R.T.
-
Is learning by exporting important? Micro‐dynamic evidence from Colombia, Mexico, and MoroccoClerides, S.K.; Lach, S.; Tybout, J.R.
-
Responding to the challenges of global markets: change, complexity, competition, and conscienceCraig, S.C.; Douglas, S.P.
-
Developing strategies for global markets: an evolutionary perspectiveCraig, S.C.; Douglas, S.P.
-
International MarketingCzinkota, M.R.; Ronkainen, I.A.
-
Hungarian‐Western partnerships: a grounded theoretical model of integration processes and outcomesDanis, W.M.; Parkhe, A.
-
The capabilities of market‐driven organizationsDay, G.
-
Advances in international marketingDouglas, S.P.; Craig, S.C.
-
A resource perspective of global dynamic capabilitiesGriffith, D.A.; Harvey, M.G.
-
From marketing mix to relationship marketing: towards a paradigm shift in marketingGrönroos, C.
-
The evolutionary process of global market expansion: experiences of MNCs in ChinaGui, G.
-
The Internet and international marketingHamill, J.
-
An integrative framework for strategy‐making processesHart, S.
-
Advances in international marketing: theory and practiceKatsikeas, C.S.
-
Firm‐level export performance assessment: review, evaluation and developmentKatsikeas, C.S.; Leonidou, L.C.; Morgan, N.A.
-
Entrepreneurship and marketing strategy: the SME under globalizationKnight, G.
-
Export strategy: a dynamic capabilities perspectiveKnudsen, T.; Madsen, T.K.
-
Export stimulation research: review, evaluation, and integrationLeonidou, L.C.
-
Empirical research on export barriers: review, assessment and synthesisLeonidou, L.C.
-
The export development process: an integrative review of empirical modelsLeonidou, L.C.; Katsikeas, C.S.
-
The export marketing information system: an integration of the extant knowledgeLeonidou, L.C.; Theodosiou, M.
-
Identifying managerial influences on exporting: past research and future directionsLeonidou, L.C.; Katsikeas, C.S.; Piercy, N.F.
-
Marketing strategy determinants of export performance: a meta‐analysisLeonidou, L.C.; Katsikeas, C.S.; Samiee, S.
-
A classification and assessment of research streams in international marketingLi, T.; Cavusgil, S.T.
-
Business strategy, market structure, and performance of international joint ventures: the case of joint ventures in ChinaLuo, Y.
-
Dynamic capabilities in international expansionLuo, Y.
-
Reflecting on the strategy processMintzberg, H.; Lampel, J.
-
Antecedents of export venture performance: a theoretical model and empirical assessmentMorgan, N.A.; Kaleka, A.; Katsikeas, S.C.
-
Entry mode choice of SMEs in Central and Eastern EuropeNakos, G.; Brouthers, K.D.
-
Understanding organizations as learning systemsNevis, E.C.; DiBella, A.J.
-
Understanding organizational learning capabilityNevis, E.C.; DiBella, A.J.
-
The influence of Internet‐marketing integration on marketing competencies and export performancePrasad, V.K.; Ramamurthy, K.; Naidu, G.M.
-
The Internet and international marketingQuelch, J.A.; Klein, L.R.
-
Exporting and the Internet: a conceptual perspectiveSamiee, S.
-
Relationship marketing in an international context: a literature reviewSamiee, S.; Walters, P.G.P.
-
The evolution of relationship marketingSheth, J.N.; Parvatiyar, A.
-
Internationalization, globalization, and capability‐based strategyTallman, S.; Fladmoe‐Lindquist, K.
-
International MarketingTerpstra, V.; Sarathi, R.
-
World Investment Report 2002: Transnational Corporations and Export CompetitivenessUnited Nations Conference on Trade and Development
-
Marketing strategy in emerging markets: the case of ChinaWalters, P.G.P.; Samiee, S.
-
International trade statisticsWorld Trade Organisation
-
Information acquisition activities: a study of global start‐up exporting companiesYeoh, P.‐L.
-
Absorptive capacity: a review, reconceptualization, and extensionZahra, S.A.; George, G.
-
Manufacturer governance of foreign distributor relationships: do relational norms enhance competitiveness in the export market?Zhang, C.; Cavusgil, S.T.; Roath, A.S.
-
The GMS: a broad conceptualization of global marketing strategy and its effect on firm performanceZou, S.; Cavusgil, S.T.
-
The determinants of export performance: a review of the empirical literature between 1987 and 1997Zou, S.; Stan, S.
-
The effect of export marketing capabilities on export performance: an investigation of Chinese exportersZou, S.; Fang, E.; Zhao, S.
@Phil_Robichaud
@deepthiw
@JoseServera