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Digital transformation in sport: the disruptive potential of digitalization for sport management research Never in human history has it been easier to exchange information in high-speed, independent of the type and amount or the location. Digital technologies have become part of our daily lives. They affect societal values and norms as well as business processes, enabling new management opportunities (e.g. Breidbach et al., 2018; Legner et al., 2017; Payne et al., 2008). This comprehensive and ongoing influence of digital technologies is often summarized by digital transformation, which is a process that “aims to improve an entity by triggering significant changes to its properties through combinations of information, computing, communication, and connectivity technologies” (Vial, 2019, p. 118). The sports sector is also undergoing this kind of transformation at all levels, from amateur to high-performance sports. Although digital transformation may be used as a buzzword in many areas, sports managers must deal with adaptation processes to satisfy customers, business partners and employees. For example, while fans watch a football match in a stadium, they expect the technological infrastructure to check real-time statistics on their smartphones and chat with other fans in the stadium. Therefore, stadium operators install high-speed Wi-Fi services and
Sport Business and Management An International Journal – Emerald Publishing
Published: Feb 25, 2021
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