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International Journal of Wine Business Research, 21
Food Quality and Preference, 20
British Food Journal, 114
Wine Economics and Policy, 1
Journal of Sensory Studies, 26
Food Quality and Preference, 63
British Food Journal, 118
Journal of Cleaner Production, 120
Wine Economics, 1
British Food Journal, 118
Bulgarian Journal of Agricultural Science, 20
World Review of Entrepreneurship, Management and Sustainable Development, 13
International Journal of Wine Marketing, 12
International Journal of Wine Research, 9
British Food Journal, 119
Agricultural and Food Economics, 7
Journal of Research for Consumers
European Journal of Marketing, 20
Agribusiness: An International Journal, 32
International Journal of Organisational Analysis, 19
Appetite, 106
Journal of Cleaner Production, 112
Journal of Consumer Research, 36
British Food Journal, 119
International Journal of Consumer Studies, 33
Wine Economics and Policy, 7
British Food Journal, 120
Journal of Consumer Marketing, 28
Journal of Brand Management, 18
Journal of Cleaner Production, 227
Food Quality and Preferences, 21
British Food Journal, 120
Wine Economics and Policy, 5
Wine Economics and Policy, 7
Global Business and Economics Review, 19
Journal of Promotion Management, 22
Food Quality and Preference, 25
Journal of Cleaner Production, 17
British Food Journal, 116
Recent trends in the wine consumers’ behaviour and need for effective marketing strategies The field of consumer studies applied to the wine industry, traditionally investigated through the lenses of the marketing science, has drawn increasingly the attention of Academics which have adopted new conceptual approaches and methodologies also emerging from the field of experimental economics. The idea comes out of the major structural changes, which impacted wine consumption around the world over the last three decades. The globalization process and the consequent mounting of international competition have profoundly influenced the international wine market landscape with effects both on the production, distribution, shopping behaviour and especially on consumer choices (Galati et al., 2017a; Santoro et al., 2017; Bresciani et al., 2016; Vrontis et al., 2016; Crescimanno and Galati, 2014). Some of the main developments are related to the increasing of per capita revenue, demographic shifts and lifestyle changes. However, as emphasized by Anderson and Pinilla (2018) there are other influences on consumption per capita than just income levels, such as excise taxes and other government choices. In general, appear that, external common circumstances may have had a homogenizing influence in consumer choices by decreasing the level of randomness of consumers’
British Food Journal – Emerald Publishing
Published: Jun 23, 2020
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